Selling Hope: A Creative Journey into Opioid Addiction
While most of us can relate to some level of addiction—be it sugar, caffeine, nicotine or alcohol—we can’t fathom what it’s like to be homeless. We thought the creative brief gave us a solid clue. It didn’t. That is, until our team started working on our campaign to raise awareness for Boston Health Care for the Homeless Program’s latest innovation.
Opioid overdose is now the leading cause of death for Americans under age 50. Overdoses killed more than 2,000 people in Massachusetts alone last year. This crisis has been particularly devastating for Boston’s homeless community, with overdoses being the leading cause of death for this population.
While most of us can relate to some level of addiction—be it sugar, caffeine, nicotine or alcohol—we can’t fathom what it’s like to be homeless. We thought the creative brief gave us a solid clue. It didn’t. That is, until our team started working on our campaign to raise awareness for Boston Health Care for the Homeless Program’s latest innovation.
